Insurers say they are taking an increasingly sophisticated approach to their customers’ personal health information.

The industry has developed the tools to identify when a customer’s information has been misused or improperly shared, as well as how to make that information more secure.

Insurers also are looking at ways to increase transparency, including by offering users the ability to report a suspected breach and alerting them when a consumer has been affected.

There’s a lot more at stake now than ever before.

“The insurance industry has been making some great strides, but I think it’s just getting started,” said Michael A. Copps, an assistant professor at the University of Virginia who studies the intersection of technology and health care.

This is a great opportunity for them to build a strong brand and to have a strong presence in the marketplace.

As the industry moves forward, the question is what the next steps will be.

What are you learning from your customers?

What are you doing to make sure that your customers’ data is safe and secure?